Marketing - Sunshine Foods, Inc Case Study Example | Topics and Well Written Essays - 500 words

Marketing - Sunshine Foods, Inc - Case Study Example The main cause identifiable with these problems is inappropriate business strategy that is not aligned with the changing market demands. Market demands include customer preferences and competitors’ offerings. Sunshine Foods Inc lacks focus on consumer requirements in terms of choice of quality, quantity and variety. Thirdly, its business strategy stalled at products with high potential sales volume resulted in limited sales potential by confining to bigger shops and excluding smaller retailers. This created limited market for the wide variety of Sunshine Foods’ products because the smaller retailers could not conform to the high volume sales policy, unaffordable in terms of cost and space. Next, lack of ownership is also a major contributor of low profits attributable to lack of focus on reducing operational costs. Lack of focus on employee retention and motivation caused the downfall of Sunshine Food Inc. Lack of co-ordination between production and sales department ad ded more problems. Lack of diversified expertise in the staff is one of the major problems in Sunshine Food Inc as most of its staff was from its parent company. Recommendations to improve the situation include strategic changes in different aspects of business; this should include change in corporate strategy, marketing and sales methods, research, and human relations. Firstly, the corporate strategy has to be aligned to the organizational goal of improving profits. Next, developing a research team to check profitable and non profitable products on a periodic basis will help the company assess customer requirements, market performance and efficiency of the strategies followed. This research can be used to formulate sales and marketing strategies accordingly. Sunshine Foods needs to expand its offerings to all kind of stores including smaller stores

Management Style essay Example | Topics and Well Written Essays - 500 words

Management Style - Essay Example In order to succeed in management, managers should possess some qualities. One of the qualities of a good manager is creativity. Creative managers have the ability to carry out projects within the organization effectively and efficiently. Moreover, creativity enables managers to combine all the organization’s resources and use them to enhance growth within the organization. The other quality that makes managers successful is through being team players. Good managers always ensure that they work with teams of employees and supervise the activities of each team to ensure that all team members are participating. Commitment is another good quality that a manager ought to possess; a manager should be committed to the success of the projects that the organization undertakes. With a committed manager, other employees in the organization can succeed even during trying times (Buchbinder, 2012). Buchbinder (2012) asserts that good managers should also be flexible and versatile. This implies that they can change their behavior based on the prevailing situation within the organization. In addition, flexibility enables managers to be open and accommodative to the views, opinions, and ideas of junior employees. Another good quality of manager is knowledge; managers should be well-equipped with the necessary skills and knowledge about management. Managers who are knowledgeable help employees learn about crucial aspects that enhance success and career growth. According to Buchbinder (2012), some managers possess poor qualities that can contribute to strained relationships with employees. One of the poor qualities that managers may have is being bullies. Some managers bully junior employees; this can be in the form of belittling and intimidating employees. This negatively affects the morale of employees and, in the long run, it can contribute to poor performance of the

Theoretical Positions of Freud, Adler, Jung, and James Essay Example for Free

Theoretical Positions of Freud, Adler, Jung, and James Essay Introduction Historically, some of the greatest insights of psychological analysis stemmed from the minds of ordinary men and women. In many respects, most psychodynamic theories come from psychoanalysis studies that have been conducted over the generations. Science has worked meticulously to establish quality and validation to structuralist perspectives; however it was functionalism movement that were more qualitative in nature. Although not directly associated with the movement, psychologists such as Sigmund Freud, Alfred Adler, Carl Jung, and William James made is possible to explain the purpose of the human consciousness. They all wanted to discover a way to improve the quality of the lives of individuals rather than focus on laboratory research; a more direct approach to mapping the mind. Their variations in theory were designed to focus on the foundation of human behaviors and the best way to provide accurate analysis and treatment to those behavior motivators. Sigmund Freud: Perspectives and Major Disagreements Conscious and Unconscious: Freud’s Theories – Disagreement In regards to Freudian psychology, Vaughan wrote, â€Å"the imposing, assertive methods of the arrangement†¦made ideal the rise of forceful obstruction in its train (1927). James and Freud have the most significant differences in perspectives. James felt introspection and self-reflection is the way to understanding life within the mental states (Goodwin, 2008). However, Freud believes that behavior is regulated by the unconscious mind. This was made understandable through free association and dreams. Ultimately, Freud thought professionals could figure out the state and individual based the  state on the analysis of his or her dreams (Freud, 1911). But, self-reflection was what James believed (Hart, 2008). Freud’s Sexual Motivations – Disagreement Adler and Jung, who formerly related with Freud, found disagreements with Freud’s theory of sexual motivations and psychosexual developments (Vaughan, 1927). These men argued that placing extreme prominence on the motivation through sex would reduce individual behaviors to only one motivation that is fundamental (Vaughan, 1927). Adler wanted the theory he created to become the main stimulus and foundation through his psychological theories replacing Freud’s emphasis on sexual motivation. He would replace this with self-reflection (Vaughan, 1927). Freud would focus on forces held internally to include; sexual motivation, biological dispositions, and conflicts. Adler’s theories concentrated on social factors (Goodwin, 2008). The most similar views out of the four men where Jung and Freud (Goodwin, 2008). Again Freud would be questioned by Jung and his thoughts within sexual motivations, concluding the theories of analytical psychology (Goodwin, 2008). Although Jung ’s views can be comparable to Freud’s, Jung would extend the theory to embrace a perspective that was more advanced (Goodwin, 2008). Alfred Adler and the Individual Psychology Alfred Adler was an Austrian doctor, psychotherapist, and the main founder of the school of individual psychology. He strongly believed in the importance of the feeling of inferiority or the inferiority complex. The inferiority complex is well known as a major key of developing personalities. An inferiority complex is a lack of self-worth, doubting oneself, uncertain of ability, or feeling as if you are not up to standards. He believed this occurred in the subconscious and caused people to overcompensate. This resulted in people either doing exceeding well, or failing miserably resulting in behavior considered abnormal by society. He believed that people were whole individuals, and from that came his â€Å"Individual Psychology†. Freud disbelieved Adlers ideas and believed they were too contrary so he had all members of the Vienna Psychoanalytic Society expel Adler. Despite the fact Freud believed Adler to be incorrect, he still took his ideas seriously and called them,  "honorable errors†. Carl Jung Than we had Carl Jung who was an analytical psychiatrist who is considered as the prototype of the dissident through the impact of his scission and the movement that he created when he became analytical. He was the son of a swiss reverend of a community, he went to school and studied the medical field but he specialized in psychiatry he also worked for a renowed psychiatric hospital in Zurich. Carl Jung had a strong personality and was also thought of as quite facinating he was introduced to Freud in 1907. They hit it off and he would soon be facinated by the prestige and personality that Carl Jung had he soon seen in him the son that could keep the survival of psychoanalysis. He really believed in hm and was so into his personality that it didn’t even face him that Jung was not a jewish like he was. Soon after Jung was traveling to the US and became the first president of the â€Å"International Association of Psychoanalysis†. He traveled the world for a while and did several analysis throughout the US he also became more and more away from his studies as he was aging. But he still got to accomplish a lot and also got to fund his own schools which really attracted a lot of people he was a master in what he did and really got to accomplish a lot in the field of Psychology. Compare and Contrasts As you can see all of the psychologists mentioned above had the same goal: explain the purpose of the human consciousness. Freud as the first to develop the basis of all psychodynamic theories: psychoanalysis. Understanding certain behaviors requires insight into the emotional responses that motivate specific reactions; sexual development was paramount to human behavior. He believed that the human psyche consisted of three parts: the Ego, Super-Ego, and the Id; all parts of the sexual developmental process. On the other hand, Adler’s theory was more straight-forward: he believed that these three parts operated as a single unit; the central theme of functionalism. Alder was the first to establish the idea that an individual’s personality was a direct reflection of their conscious. The psychologist that met these two in the middle was Carl Jung. Like Freud, Jung believed all behaviors were triggered by motivators, only he thought that the motivator was based on an inferio rity complex; and like Adler, he believed that the human psyche acted as a single unit. Jung was most  significant for his use of word association to understand unconscious responses to external stimuli. His efforts proved that the unconscious mind is able to provided responses independent from the conscious mind. And finally, James William emphasized the notion of a â€Å"stream of consciousness†Ã¢â‚¬â€an active agent of mental action that is constantly changing (Goodwin, 2008). Although each psychologist had a unique perspective of how the human psyche operated, they made it possible to explain the consciousness. Conclusion Some of the greatest insights into psychological analysis included Freud’s psychoanalysis; Adler’s individualism; Jung’s analytical perspective, and James’s â€Å"stream of thought† analogies. Because of their extensive efforts to explore the human consciousness, they are often referred to as the â€Å"founding fathers of modern psychology. Together they validated the significance of functionalism over structuralism; the truth lies in the purpose not the design. Each psychologist provided a unique approach to establish what the purpose of the consciousness; the basis of all human behavior. Variations in their theories provided many different approaches to target those behavior motivators. These great psychologist collectively improved the quality of life for many individuals over the generations. References: 1. Freud, S. (1911) Interpretation of Dreams (3rd edition) Retrieved May 12, 2014 from EbscoHost 2. Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed.). Hoboken, NJ: Wiley. 3. Vaughan, W. (1927). The psychology of Alfred Adler. The Journal of Abnormal and Social Psychology, 21(4), 358-371 EbsocHost 4. Durbin, P. (2004). Alfred Adler. Retrieved May 19, 2014, from http://www.alfredadler.org/alfred-adler 5. Fisher, M. (2010, May). Psychology History. Retrieved May 19, 2014, from http://www.muskingum.edu/~psych/psycweb/history/adler.htm 6. Kowalski, R., Westen, D. (2005). Psychology (4th ed.). Hoboken, NJ: Wiley. 7. Jung, Carl. The Gale Encyclopedia of Psychology. Ed. Bonnie Strickland. 2nd ed. Detroit: Gale, 2001. 347-348. Gale Virtual Reference Library. Web. 19 May 2014

Impact On Fashion Industry Marketing Essay

Impact On Fashion Industry Marketing Essay The increasing variety of choices, cheaper prices, increasing use of social media and increasing level of comfort across all age groups are changing the retail landscape with more and more users going online to purchase products. In line with this trend, Australian online shopping expenditure is predicted to be worth $26.9 billion by 2016, a growth of 14.1% (PwC). Research conducted by PwC indicates that the retail categories that will show the strongest online growth is clothing, foot wear, jewellery and fashion accessories; in short the fashion industry. With 62% of Australians owning a smart phone and 22% owning a tablet pc (PwC), use of advanced mobile devices are growing at a rapid pace. Further, research shows that 73% of smart phone users and 90% of iPhone users use their phones to access the internet (Essential research). This accessibility has given rise to mobile shopping, as research by PwC shows that of all devices used to purchase goods online in Australia, 34% was through mobile phones and 17% was through tablet pcs. Further, the same research indicated that 57% of Australian online shoppers have increased their online spending through mobile shopping in the last 12 months. Retailers are taking note of these trends; online retailers are mushrooming, while the brick and mortar businesses are building more interactive and mobile-optimized web sites, enhancing them with mobile apps, including aspects of social media such as mood boards and fashion diaries, they are trying to cater to the tech savvy customer. This phenomenon along with emerging technologies such as wave and pay has the ability to completely transform the fashion retail industry. This new trend in consumer buying behaviour poses opportunities as well as challenges to marketers to engage in innovative ways with the consumers. This will involve understating consumer needs, and understanding the importance of the rise of advanced mobile devices and its impact on the fashion industry consumers. Description Source Source Justification Impact (Key takeout) David Jones Media release on new strategic direction David Jones Ltd. David Jones is an up-market Australian department store chain founded in 1838. It currently has 37 stores located in most Australian states and territories. Identifying the evolving practises and innovations of companies in response to changing consumer behaviour. The future of retailing an insight into the Australian online shopping market PwC Australia PwC is a global professional services firm. It is the worlds largest professional services firm and the largest of the Big Four accountancy firms measured by 2011 revenues. The factors stimulating growth of Australian online retail, how consumers and technologies are evolving and key considerations for the future. Market Profile Guide for Apparel (Fashion) In Australia New Zealand Trade and Enterprise (NZTE) NZTE is New Zealands economic development and trade promotion agency. It provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. Key information and statistics on the Australian apparel industry. Research on online retailing in Australia AustraliaInstitue The Australia Institute is an independent public policy think tank based in Canberra. Since its launch in 1994, the Institute has carried out highly influential research on a broad range of economic, social and environmental issues. Key information and statistics on the Australian online retailing. Australian e-commerce Forrester Research and PayPal Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. PayPal is a secure payments system that lets people buy online without sharing their personal financial Information. PayPal has operated in Australia for 5 years. The challenges and opportunities facing Australian businesses in the online retail boom. Retail statistics and performance Textile and Clothing sector of Australia Australian Bureau of Statistics (website) A government source which provides accurate and up to date information. A comparison of online and brick and mortar apparel retailing performance The impact of search technologies MckinseyCompany MckinseyCompany is a leading research company with experience in research across many sectors. The primary sources of value from search for online retailers Critically assess one macro environmental change (socio- technological) The popularity of new mobile devices How will it effect consumer behavior mobile shopping, group shopping, customers looking for more interactive and social shopping experience How to respond to it à ¢Ã¢â€š ¬Ã‚ ¦ Strategic marketing perspective Effects on marketing in the industry Visionary Creative thinking A smart phone is a mobile phone built on a mobile computing software including more advanced computing ability and connectivity than a normal feature phone. Smart phones generally include high resolution touch screens, web browsers and high speed data access via wi-fi and mobile broadband. A tablet pc is a mobile computer, usually having a touch screen. Sales of smart phone devices are huge with 467 million units sold worldwide in 2011. With such popularity of smart phones, the smart phone industry is set to grow at a massive 19% from 2012-2016 (Market research.com).

To Autumn †A Proclamation of Life and Hope Essay -- Keats To Autumn E

To Autumn – A Proclamation of Life and Hope  Ã‚   The poem "To Autumn" is an amazing piece of work written by one of the greatest poets of all time, John Keats.   From a simple reading, the poem paints a beautiful picture of the coming season.   However, one may wonder if there is more to the poem than what the words simply say.   After it is studied and topics such as sound, diction and imagery are analyzed, one can clearly say that Keats used those techniques to illustrate the progression of death, and to show that there is still life at the end of life.     Ã‚  Ã‚  Ã‚   From the very beginning of "To Autumn,† sound appears to be an important aspect of Keats’s technique.   When the words are studied, there is an even mixture of loud and soft sounds.   Some soft sounding words – words that use consonant sounds that are soft when spoken such as an s -- include mists, close, son, bless, mossed, and trees.   There are also the hard sounding words – words that use consonant sounds that are loud when spoken such as a b or t -- like maturing, round, thatch, and budding.   The words do not appear to be randomly used, but they seem to have a pattern: the hard and soft sounds come in pairs.   In the second line, we see, "close bosom friend of the maturing sun.†Ã‚   Close and bosom go together, with close being loud and soft with the hard c and soft s, and bosom being loud and soft with the b and s.   The words â€Å"maturing sun† are not placed together haphazardly either.   Maturing is a v ery hard word with the m and t sound; sun is a very soft word, beginning with an s.   Also, in the third line Keats says, â€Å"Conspiring with him how to load and bless.†Ã‚   Autumn is conspiring . . . to load (loud due to the p and d sounds) and bless (soft due to the double s soun... ...cluding lively images such as crickets singing, red breasts whistling, and swallows twittering.   This ends Keats message of the vitality at the conclusion of life.     Ã‚  Ã‚  Ã‚   Keats used the poem "To Autumn" to illustrate the progression of death and the existence of hope and life in the face of impending death.   He uses sound by moving from a mixture of loud and soft words in stanza one, to mainly soft in stanza two, to a complete mixture in stanza three of soft then loud.   He also uses diction and imagery by reflecting the quick and kinesthetic constitution of youth, the slow and full characteristics of the coming death, and the arrested and barren traits of death, and finally, the resounding proclamation of life and hope in the very end.   Works Cited: Keats, John. "To Autumn." Columbia Granger's World of Poetry. CD-ROM. Rel. 2.2. New York: Columbia UP, 1995.

peter shaffer :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"During the years of the so-called New Drama in Britain, critics became used, almost to the point of being blasà ©, to dramatists making sensational debuts† (Taylor 313). These dramatists (or playwrights) included John Osborne, Harold Pinter, Arnold Wesker, John Arden, and Peter Shaffer.   Ã‚  Ã‚  Ã‚  Ã‚  Peter Levin and his twin brother Anthony were born to Jake Reka and Fredman Shaffer in Liverpool, England on May 15, 1926. Anthony is also a playwright, who’s play Sleuth (1970), has had more performances than all of his brother’s plays combined. Nevertheless, Anthony, who has pursued law, advertising, and television, has not yet embraced the stage as his chief vocation (Smith 452).   Ã‚  Ã‚  Ã‚  Ã‚  In 1936 the Shaffer’s all moved to London. This is where Peter attended St. Paul’s School till he graduated in 1944. From 1944 to 1947, Peter worked in the Chrislet coalmine, having been enlisted as one of the â€Å"Bevin Boys,† essential workers in service to the country, organized by Ernest Bevin, Churchill’s Minister of Labor during the Second World War. Shaffer found coal mining an arduous occupation that he states, gave him a great sympathy for the way many people are forced to spend their lives (www.iub.edu).   Ã‚  Ã‚  Ã‚  Ã‚  Shaffer then attended Trinity College in Cambridge, where he and Anthony co-edited the student magazine Grantha; he received a B.A. in History in 1950. â€Å"He began writing at Cambridge or shortly after; accounts differ as to whether he was writing and tearing up plays at that point, or writing and tearing up detective novels† (Taylor 313). Under the pseudonym Peter Anthony, Shaffer was able to pen The Woman in the Wardrobe, the first of his three detective novels. He co-authored the second and third – How Doth the Little Crocodile? (1952) and Withered Murder (1955) – with his brother, Anthony (www.iub.edu).   Ã‚  Ã‚  Ã‚  Ã‚  From 1951 to 1954, Shaffer lived in New York and worked a variety of jobs; at Doubleday’s Book Shop, an airline terminal, Grand Central Station, Lord and Taylors department store, and the New York Public Library. Shaffer states for years he labored under the impression that the passion he had developed for the theatre could only be used as a pastime and that his daily profession had to be something â€Å"respectable† (www.iub.edu). He found his job in the New York Public Library adequate but boring, but he continued to resist the urge to devote himself to playwriting until he returned to London. He was Bossey & Hawkes’s Music Publisher of Literary Critic of Truth for two years, and Music Critic of Time and Tide for another two years during the beginning of the 1960’s.

What is DNA Forensic

DNA forensics is a scientific analysis of evidence for crime scene investigations and other legal proceedings. To a DNA profile, scientists compare sequence In the genome that varies from person to person. Like a gene, a encoding genetic sequence is more likely to be match between relatives than between unrelated Individuals (Simon, Dickey, & Race). For example, In the case of a shooting In a Wild Buffalo Wings parking lot In Bear Delaware, police use forensic to link the two Burns and Evans in the case of a 23 year-old they shot.Burns and Evans met up with the 23 year-old to buy heroin from him. The drug dealer enters the car and was shot by Burns. Victim ran into a store and drove to Christiana Hospital in critical condition. Police went to Burns and Evans home were they searched the vehicle and found blood stains that Burns tried to clean up with bleach. Blood stains were visible at crime scene and matched victim that was shot. Another DNA application is a paternity test, my frien d had a baby and the father denied the child. Therefore, the court made the father take a paternity test by swabbing the side of his out.The test came back that he was the father and now he has to pay child support. Lastly, a man In Philadelphia raped a doctor. Surveillance cameras were able to get a picture of the person. Somebody called In with a tip and they went to the person Job. They took blood and hair samples and determines he did Indeed rape the doctor. Population evolution and microbial life is inherited traits through successive generation's overtime. Some examples would be a butterfly that was very colorful. Prior to this type of style, the butterfly used to be a dull color and it was most reverent.The dull butterfly would hide in flowers to avoid being attacked or eaten. But the pollution generated stained the dull color flowers to a bright color. Eventually the dull color butterfly was attack because it could no longer hide by the flowers, which made It less prevalent and made the bright color butterfly more predominant. This example shows how the population had evolved to a higher adaptive condition. Another example would be mutation, a lizard patterns duplicated over time to other lizards from the same family would be considered gene duplication.Lastly, someone an past DNA trait to one family member after another over time. For example, my mother had me and see pass me her traits/DNA. When I had my kids a passed down some of the traits from my mother and the cycle will continue when they have their kids. Biology and diversity refers to all of earth species. There are millions of species living on earth according to scientist. It is important that earth species continue to thrive and evolve because earth would be in danger if we loss biodiversity. The world ecosystem would collapse, food that humans need to fight off certain diseases and crops and plant would not exist.This would be the case because a population with decreased genetic diversity has less ability to evolve In response to environmental change. Also, the enormous genetic diversity of all the organisms on Earth has great potential benefit for people, too. Many researchers and biotechnology leaders are enthusiastic about the potential that genetic â€Å"prospecting† may also hold the key the spread of a deadly new strain of wheat steam rust, a fungal pathogen that has devastated harvests in eastern Africa and central Asia.At least 75% of the wheat varieties planted worldwide is susceptible to this pathogen, but researchers hope to mind a resistance gene in the wild relatives of wheat (Simon, Dickey, & Race). Plants have four stages of evolution. The first stage is bryophytes the lack true roots and leaves. Bryophytes also lack aligning, the wall-hardening material that enables other plants to stand tall. Without liquefied cell walls, bryophytes have weak upright support. The most familiar bryophytes are mosses (Simon, Dickey, & Race). The second one is fe rns seedless plants.Next is gymnosperm, pine trees also known as cone-bearing trees. Lastly, angiosperms bear seeds. Animals have eight life cycles such as meiosis, fertilization, mitosis, blastula, early gastrula, later gastrula, larva and metamorphosis. Population increases, over a specific period of time, in the number of individuals living in a country or region. Population can change throughout the years due to deaths, births and dispersal of individual from separate populations. When resources are functioning properly, the population will increase dramatically.For example, births, death, and environment are natural factors that can affect population growth. Another example of population growth is population loss due to endangerment or extinction. What is biomass and ecosystem? According to Campbell Essential Biology biomass is a major terrestrial or aquatic life zone, characterized by vegetarian type in terrestrial biomass and the physical environment in aquatic biomass and ec osystem is all the organism in a given area, along with the nonliving (biotic) factors with which they interact; a biological community and its physical environment (Simon, Dickey, & Race).The difference between the two is that ecosystem is a community and physical environment where as biomass major terrestrial or aquatic life zone. For example, the ecosystem of northern New York and California have similar plants and animal life, temperature, and amount of sunlight. They combine to make up the tollgate bimbo. Microbial life is short for microbe and it describes many organisms.